Today two different news items have appeared relating to Thalaivar
Rajini - one of them directly relates to his movie Kuselan & the
other to his daughter's new joint venture with Hollywood Studio
Warner Bros for joint production and distribution of movies. I feel
both these developments are a record in themselves as business
concepts for the Tamil filmdom.
Obviously, we can't expect the biased Tamil magazines to acknowledge
such good developments as it relates to the "Rajini" factor.
KUSELAN - PRICE DISCOVERY THRU AUCTION
The news about Thalaivar's Kuselan rights being contemplated to be
auctioned shows the demand for Rajini movies even if he is appearing
in it only as a Guest role. THIS IS GOING TO BE A SEMINAL
DEVELOPMENT IF IT ACTUALLY FRUCTIFIES. This is something similar on
the lines of IPL Player auction or IPL Franchise bidding.
FIERCE DEMAND FORCES AUCTION
We should understand the circumstances under which KB's Kavithaalaya
would have come to contemplate auction as an option. As SundarJi
has mentioned, because of the FIERCE COMPETITION FROM BIG CORPORATES TO GRAB THE OUTRIGHT DISTRIBUTION RIGHTS OF KUSELAN, auctioning the rights will help KB to DISCOVER THE BEST PRICE FOR KUSELAN. The reason or trigger for this situation is "You can only auction what is in great demand". With this auction, KB will be able to sell Kuselan rights to the Highest Bidder in the auction. I feel this is an intelligent & sensible way to get the Best Price for Kuselan. Once this process succeeds, which I am sure it will, "others" will start following it in future for their ventures.
KUSELAN VS DASAVATHARAM ? IN BUSINESS PERSPECTIVE
We all should feel proud to be Thalaivar fans because WHEN IT TAKES
OTHER "ACTORS" 10 ROLES & MORE TO SELL THEIR MOVIE, THALAIVAR BEATS his own records & creates benchmarks WITH JUST ONE-FOURTH SCREEN TIME IN A GUEST ROLE.
Let us all wait for the day when Kuselan auction happens which
should put to shame all those "Tamilians" who are jealous of Rajini
& his popularity because neither their movies are popular with
Tamilians masses nor are they themselves popular amongst them.
FOUNDATION LAID BY SIVAJI
Friends, none of you would have forgotten the Trail-blazing records
created by Sivaji, prominent among them being - a) Maximum
distribution rights fetched for a Tamil movie (Rs. 100 crores plus);
b) Maximum prints for a Tamil movie; c) Maximum number of theatres
for a Tamil/South Indian movie; d) Maximum number of shows screened
in a day for a Tamil/South Indian movie; and e) Biggest opening for
an INDIAN MOVIE.
Please remember Sivaji achieved all the above records and more BO
records, WITHOUT ANY KIND OF PROMOTION FROM THE
PRODUCER/DISTRIBUTOR. There was no road show organised for Sivaji;
no grand audio release function done (in fact some songs got leaked
in net before formal release); no grand trailer release promo done
for Sivaji. In spite of all these things, Sivaji grabbed the
maximum eye-balls in National Television audiences before its
release & in Movie Halls after its release. Of course, it created a
record for audio sales too.
Now, Kuselan has started creating ripples even before the shooting
is over. I am confident Kuselan will create New Benchmarks in Tamil
filmdom with its huge business & box-office records.