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Rajini film audio release analysis
(Friday, 4th July 2008)

The audio release function of Kuselan was held in Chennai on 30th
June, 2008, and the audio was available for sale from the very next
day. Rajini fans from all over lapped up the audio with glee with
the result that within 24 hours, all the 2 lakh audio CDs & casettes
of Kuselan were sold out, according to BIG Music, the official
distributors of Kuselan audio.

I give below some of the highlights of any Rajini movies' audio
release & sales:

1. For a Rajini movie, there will be either no formal audio release
function (eg. Sivaji) or the function will be held in a simple
fashion presided over by relevant personalities (like Asha Bhonsle
for Chandramukhi or A.R.Rehman for Kuselan).

2. Audio function will be predominantly surrounding Rajini & Rajini
only. This shows the producers' confidence in their movies' hero
Rajini & his mass pulling power unlike other actors(?), whose
producer will have to depend on foreign actors & other personalities
to drum up support & hype for their movies and its audio.

3. Irrespective of who is the music director, all Rajini movies'
audio will keep scaling greater & greater heights. Its only a Rajini
films' audio which can break the records created by a previous
Rajini film's audio. Like Padayappa, which broke Badshah's audio
sales record, Padayappa's audio record was broken by CM, whose
record got broken by Sivaji. Now, its the turn of Kuselan, to break
Sivaji's record. While Badshah's music was scored by Deva,
Padayappa's & Sivaji's music was by A.R.Rehman. While CM's music
director was Vidya Sagar, it is G.V.Prakash, who has wieleded the
music baton for Kuselan. The bottomline for all these record-
breaking audios is RAJINI, RAJINI & ONLY RAJINI that matters. If the
music director & the film's direcot are smart enough, they will know
how to score music for a Rajini movie, keeping in mind a typical
Rajinifans' wish.

4. No other actor(?) can expect his fans to be at the audio shops'
gates at 5 a.m. on the morning of the audio release in order to get
their favourite actor's film audio CD in their hands & listen to the
songs. This happens only for Rajini & happens consistently without
fail. No wonder, Kuselan is on the road to eclipse Sivaji in audio
sales record for a Tamil movie. I'm sure Kuselan is going to beat
Sivaji in double quick time too.

5. According to the BIG Music's CEO, no other Bollywood movie has
got this much response to an audio release function like he has
witnessed on the day of Kuselan's audio release in Chennai. The
result is known within 2 days thru an official advertisement about
the sale of 2 lakh audios of Kuselan on Day 1 itself.

6. A Rajini movie achieves such a record even though Rajini is
supposed to come only for 40% of screen time in Kuselan. Compare
this to other actors(?), who want to gobble up 125% screen space to
themself trying to show-off their talent(?), but still ending up
with egg (or is it plaster-of-paris) on their face.

7. When any function relating to a Rajini film is conducted, it does
not just remain an event but metamorphs into a celebration,
attracting even the national media & becomes headline news. It fills
up reams of pages - in print, electronic as well as the web media.
Thats the power of RAJINI & HIS MASS.

Finally, Kuselan's songs have already created huge expectations
about the movie and its release is even more eagerly awaited now. It
has already started creating nightmares for other actor(?) and his
movie. When Kuselan ultimately releases in end-July, the other movie
will be packed-off for good from wherever it manages to run till
then & consigned to its reel-boxes to Rest In Peace.

With Luv,



1 Comment(s)Views: 1521

saravanan.k,india tn
Wednesday, 7th January 2009 at 09:32:58

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