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Article
Why Muthu didn t celebrate Silver Jubilee?
(Thursday, 18th September 2008)

Kavithalaya's Muthu was released in 1995 Deepavali.

The film had a very average report and that time Kamal's Kurudhipunal report was good.  But, after 3 weeks our Maharaja surpass Kurudhipunal and rocked all over box office.  For city, Muthu collected more than 1 Crore within 60 days which was a record during that time. This collection was published in Kalki magazine. 

Muthu ran 50 days at 92 theaters. This was new record during that time.

All over Tamil Nadu, Muthu ran 85 days in 55 centres. Muthu was removed from 25 theaters before reaching 100 days. Only in 30 centers, Muthu managed to run 100 days.  If it had run in 55 centers, Muthu would have surpassed China Thambi records (38 centers).  All were because of production house and they were keen interest in earning money not a record and merit of the film.

Muthu created record run at Devi Paradise (Chennai). This is the first film which ran 123 days in 4 shows.  The theater management said that Muthu was doing great business and this was the first film which crossed more than 100 days in 4 shows.  Even Ulagam Sutrum Valiban and Aboorva Sagothargal had only ran more than 100 days with 3 shows per day. The theater management was ready to run the move until 175 Days to make it Silver Jubilee but Kavithalaya Production was greedy in getting money soon and they removed the film and given for second release. 

Till 123 days the film was running in 4 shows at Devi Paradise.  This was the second highest ran at DP after Moondru Mugam. Finally, Muthu completed 150 days at Sakthi Abirami (noon show)

When compared with Tamil and Telugu 100 days advertisement, Telugu advertisment was super.  It was full page ad in Telegu cinema weekly Superhit magazine.

Muthu created another record. It is the first Indian film which was dubbed in Japanese. Rajini and Meena were so famous among Japanese until today. Muthu ran 163 days in Japan. 



TVE Rajesh
for www.rajinifans.com






 
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