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Rajini and Management


Management & Marketing Mantras from

the punch dialogue of

Super Star Rajnikanth



Rajni’s punch:

  “ Khanna naan yosikama sollrathile, sollittu yosikrithile’


Management Lesson:

Planning is absolutely important and having planned there is no need for any re confirmation in the attainment of the objective.


Rajni’s Dialogue ( in 16 vayathinile )

“ Ithu eppadi iruku”


Management Mantra:

Getting the opinion of the downline is very important for any top management. This makes an organisation very democratic”


Rajni’s punch: ( in Dharmathin Thalaivan)

“ Nan thatti kaetpaen, aana, kotti kudupaen”


Management mantra:

The top management can demand and at the same time reward probably thru Incentives and ESOPs.


Rajni’s Punch: ( in Arunachalam )

“Sollraan, seiraan”


Management Mantra:

These two words just are good enough to understand the importance of Delegation and Implementation….both are very important to any professionally managed company.


Rajni’s Punch: ( In Baasha )

“ Naan oru thadavai sonna, nooru vaati sonna mathuri “


This is a peculiar statement which may even put Peter Drucker to feel small.


Management Mantra:

In less than 10 words, he narrates the importance of proper communication skills and listening skills. There should always be clarity and authority in what the management says and the there should be no room for any misinterpretation. Also if the listening skill is well established, we can avoid waste of time and efforts in communicating the same subject thru phone, mails, memos etc..


Rajni’s punch: ( in Baba )

“ Naan lateaa vandalum, latestaa varuven”


Management Mantra:

Even if there is delay in rolling out a product or service, we need to ensure that we deploy the latest methods and technology.

This is important to all industries.


Rajni’s Punch: ( in Baba )

Asantha adikirathu unga style. Asarama adikirathu Baba style”


Management Mantra:

“ It is very important to be pro active than reactive. This is particularly important for Telecom and Credit card companies. You need to be launching pleasant surprises to the consumers before the competitor knows about them.


Rajni’s Punch: ( in Padaiyappa)

“en vazhi thanee vazhi”


Management mantra:

“ You need to be different to succeed. Don’t choose a me too line of business.


Rajni’s Punch: ( in Engeyo kaeta kural )

“ Kai alavu kasu iruntha athu namma kappathum, athuve kazuthu iruntha atha namma kappathunum”


Management Lesson:

Here he clearly talks about treasury operations and wealth management services. The management should focus on their core business. Investment advice should be left to the wealth management companies or experts.

In fact Mutual Funds should use this punch to multiply their clientele.


Rajni’s Punch: ( in Baba )

Baba counting starts now 1,2,3,…


Management mantra:

Here he just narrates the importance of timelines….

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