office Flash 44: Sivaji's record run + revenue at INOX!!
Date : 6 Nov 07
Sivaji was released in 16 screens in
Chennai, we were anticipating with bated breathe
and interest that it should also release in INOX. (Why
many fans wanted Sivaji to release here)
Reason is quite
simple: One of the world class state of the art movie
Where it is?
Inox Multiplex is
located in Dr.Radhakrishnan salai in
Chennai. Just an easy locator to Inox: Just a
straight stretch from Anna Flyover towards Stella Maris
in Cathedreal Road, will lead you to INOX. It is just 2
Kms from Gemini Flyover Horse Warrior statue.
The multiplex is
located top most floor in a commercial complex called
Chennai Citi Centre.
Chennai Citi Centre is similar to that of Spencer
Mount Road. The complex contains various outlets
of elite people's choice.
A branch of Landmark
Book shop is too located here. Apart from these, Jewel
Shops, Food Courts, Restaurants and various other
entertainment extravaganzas is also here.
INOX - the account
Inox is just 10
months old. It was inaugurated in Jan 2007. Sivaji sat
like a diamond in the crown of Inox and Citi Centre and
many people who were not aware of existence of such a
complex and theatre came to know about this only after
Sivaji got released here.
Like elsewhere Sivaji
created here amazing record which we have presented
Before that some more
details about the multiplex.
The Inox FX
Inox has four screens
with a combined capacity of 900+.
The target customers
of INOX are elite class people of the society including
Business magnets, Police officials, Income tax
officials, Cinema and tv artistes, Top distributors, and
other top cine personalities. Mostly all would come here
with their kids.
The complex has ample
parking space which is build under basement.
The sound effect was
a Class 1 effect with superb built DTS Sound system. And
the screen was a crystal clear white screen. The seats
are of superior cushion with spring effect on backwards.
Getting in INOX is
similar to that of getting inside an Airbus (Not
exaggerating It is true!!). Neatly decorated compact
theatre which would look like a small preview theatre.
Small lamps on the steps with the floor covered with
full mat gave a aesthetic experience.
Only negative aspect
in INOX is the eatables are very costly compared to
other hiclass multplex chain like Satham and Mayajaal.
Here the Coffee rate is higher than the ticket rate.
(Rs.120/- is ticket rate) So, we all kept away from any
eatables and enjoyed watching Mohini and Aamthi during
Watching Sivaji in
Watching any movie
itself in Inox would be a cherishable experience.
Imagine how Sivaji experience would be?
watched Sivaji here on Second week of its release. The
show then was full of family audience with many senior
citizens and kids. Actress Mohini (Eeraman Rojavae) and
TV actress Aamthi (Selvi fame) were there to watch
Sivaji with us.
The show generated
thunderous response from the audience and we rocked the
whole row where we were sitting.
While we were there
Sivaji was running in two screens.
Now the records
galore of Sivaji in INOX
1) Sivaji is the
first movie to have a running of 125 days in
2) Ever since
INOX was inaugurated in Jan
2007, Sivaji created highest revenue to this theatre and
also donated hefty amount as a distributors' share.
3) Sivaji sets new
record at INOX Chennai
//In INOX Chennai alone, we've
collected Rs 1 crore 23 lakh plus net collections," says
General Manager, INOX, Vinod
The above comment was
when the film touched 100th day mark. Imagine about the
balance 4 weeks collectiosn.
4) In INOX Sivaji ran in two
parallel screens for 63 days. After that it was reduced
to single screen. So, the total days in
INOX would be 188 days.
5) As per mandatory,
INOX has 10% Rs.10/- seats in all the four screens.
Rs.10/- tickets of Sivaji was being sold on each day
morning itself for all 4 shows in both two screens. The
slum dwellers used to flock to buy these tickets from
morning 5 am itself. (Why some where standing from
midnight itself for the firs two weeks one of the
theatre staff told us). Elite and hi class people who
come there to watch Sivaji and couldn't get tickets
because of HOUSEFUL board used to get tickets from many
of these slum dwellers for a record price. We were told
that Rs.10 ticket was sold for more than Rs.100/-. This
generated huge income to those poor people.
(With inputs from:
TVE Rajesh, LIC Charles,