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Superstar Rajnikanth and world beauty Aishwarya Rai as lead pair ‘Robo/Endhiran’ is directed by Shankar and produced by Kalanidhi Maran under Sun Pictures banner. Music is composed by the proud winner of Oscar and Grammy awards, AR Rahman. We all are aware of the grand audio launching ceremony of ‘Endhiran’ at Kuala Lumpur last Sunday, i.e., 1st of August. Now to release the Telugu version ‘Robo’ music, the team arrived at Hyderabad on August 6th. The lavish music launch took place at Taj Krishna amidst Tollywood biggies. It was hosted by anchor Jhansi. While Dr Chiranjeevi was the chief guest of the function, other prominent guests were Dr Mohan Babu, Dr D Ramanaidu, Superstar Rajnikanth, director Shankar, Sun Pictures CEO Hansraj Saxena, Kajal Agarwal, Bharat, Ramesh Prasad, Sreenu Vaitla, art director Raandi, cinematographer Ratnavel, lyricists for Telugu version songs Bhuvanachandra, Suddala Ashok Teja, Vanamali, dialogue writer for Telugu version Srirama Krishna, etc. Addressing the gathering Sun Pictures CEO Hansraj Saxena said, “Robo is the wonder of Indian Cinema. We must appreciate Kalanidhi Maran for his guts to do one such film. While doing this film we have completely forgotten about the budget and worked hard for two full years. Kalanidhi Maran made this film which no one would dare to make it. This can be the biggest film in Shankar’s entire film career. We thank Rajni sir, Aishwarya Rai, Sabu Siril and the entire unit of ‘Robo’ for being the reason of making one such wonderful film. Our special thanks to AR Rahman also for rendering marvelous music for this film. We have recently launched the Tamil audio in Malaysia. Our sincere thanks to Megastar Chiranjeevi, Mohan Babu and Dr D Ramanaidu, for gracing this occasion. We are planning to release the film in September in Hindi, Tamil and Telugu. This being the biggest budget film in Asia, I hope everyone will watch the film make it a big success.” Lyricist Bhuvanachandra said, “I’m honoured to write songs for all three stars Chiranjeevi, Rajnikanth and Mohan Babu who are sharing the same dais today. It’s like a celebration to write songs in Shankar’s films. Getting an opportunity to write songs for one such film is a great achievement. I wrote the song using words like ‘Inumulo hrudayam malichithe, Engilileni dongamuddu’. Shankar was amazed with the words and asked me the meaning of ‘Engilileni dongamuddu’. I told him ‘A secret kiss without wet’. This is my first experiment in Telugu so far. I’m grateful to Rajni sir for performing this song. It’s just not in Andhra Pradesh, 18 crores Telugu people across the globe will surely enjoy these songs. I’m sure everyone will be amazed to see such incredible film. I thank Shankar garu for giving me opportunity to pen two songs in this film.” Suddala Ashok Teja said, “It’s my pleasure to see three big stars on the same dais. I’m very lucky to get the opportunity to write two songs in this film. In the past I’ve written songs in ‘Shivaji’. Writing songs for an actor like Rajnikanth or Chiranjeevi or Mohan Babu is not an easy task, because we have to think of such words keeping in mind lakhs of fans following them. To write songs in this film we need to follow the style of Tamil lyricists who have already created. I wrote the title song ‘O Maramanishi Maaloki Ra’. It is a difficult task to write a song using scientific words following the Tamil song. But with Shankar’s co-operation I was able to write it easily. My sincere thanks to him and I wish that the film be become a grand success.”
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Speaking further he said, “The sound department people including Resool Pookutty have opined that Rajnikanth’s role as ‘Robo’ is at par with Hollywood actor John Nicholson. There are almost 1500 graphics shots in this film. Every technician worked for this film equal to working for 10 films. ‘Robo’ will at par be Hollywood films like ‘Mummy’ and ‘Spiderman’. This is the toughest of all my films so far in my career. I’m able to do it with the support of Rajnikanth garu and with the encouragement given by Kalanidhi Maran. At the time we thought this film will be shelved, Kalanidhi Maran garu lent his helping hand and became the main reason for the completion of this project.” Praising ‘Magadheera’ Shankar said, “Chiranjeevi garu used to praise me right from my first film. I recently watched his son’s film ‘Magadheera’. That film gave me a lot of excitement. I congratulate the entire team of ‘Magadheera’. It is the biggest film in South India before ‘Robo’ happened.”
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He concluded by saying, “I never asked any director on my own to do a film with me. But for the first time I asked Shankar after watching his first film ‘Gentleman’. He had erased the commercial limitations for the cinema. ‘Shivaji’ was made with a budget of Rs 75 crores and collected around Rs 100 crores. Now with the same confidence ‘Robo’ has been made with Rs 150 crores. It is possible only for Shankar to take Indian cinema to Hollywood range. I appreciate producer Maran for his wonderful nature. ‘Robo’ will no doubt create a sensation all over the world.”