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Box-office Flash 12 - Record being created in Sivakasi!!
Date : 05/07/07
In, Sivakasi, Tamil Nadu's
Kutti Japan – Sivaji is released in Sri
Palani Andavar theatre which has a seating capacity of
800 nos.
What are the records it
created in this theatre?
1)
Opening
day's all shows were taken by local fan clubs and the
fan club president said they made huge profits and all
shows were houseful.
2)
The tickets
were priced at Rs.150/- for first day and this is the
first time in Sivakasi's history a film ticket is priced
this much
3)
And for the
first day first show the local club arranged Vadipatti
Mela Vaadhiyam and fireworks and then Sivaji was
screened.
4)
For the
first 10 days the tickets are priced at Rs.70 and 50.
This is also a record in Sivakasi. (Other films wont
cross Rs.30/ after first show.
5)
The crowd of
fans was managed to fill the halls by 4 days and from 5th
day onwards there's slight fall and again after a few
days family audience started pouring in and from then
the theatre is running to houseful shows. The average
occupancy is 60% in weekd days and 100% in weekend.
(Generally since this is a industrial town - people wont
prefer Noon or matinee show since they would be in work.
Only evening and nightshow used to become full - this is
for all movies.)
6)
Now the
ticket is priced at Rs.50/- and Rs.30/- And this is also
a record in Sivakasi – a film ticket rate is Rs.50 even
after 17 days.
7)
Other film
ticket rates would be Rs.20/- only.
8)
The rate of
film roll for this theatre is Rs.20/- lakh and thw
theatre recovered the cost in 2 weeks and now making
profits.
9)
Chandramukhi
was procured by this theatre for 12 lakhs and 100 days
collection was Rs.45 lakhs!! (No other film collected
like this and Sivaji alone expected to break this
record)
10)
Within 18
days 29,765 peoples saw Sivaji in this theatre. (On
first three days an extra of 40% audiences were inside
and they didn't mind to watch Sivaji in standing. And
there were spl shows too.
11)
The total of
60% to 70% population of Sivakasi is expected to see
Sivaji in this theatre and this is also is a record.
12)
The theatre
management hopes Sivaji will break CM's collection and
days record.
Pls find fanfare at
Sivakasi Palani Andavar theatre during the FDFS
Sundar
(With Inputs from our
Sivakasi member Ponraj)
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