office flash 25: Sivaji's record in Aruppukottai!!
Date : 4/08/07
Why Sivaji was released
in large number of theatres?
The theatre owners
who bought Sivaji for record price were allowed to
screen in other screens too. So, they went on a deal
with other local theatres and screened the movie.
What makes news is
several theatres which has never witnessed Houseful
shows for months and years registered record number of
Houseful shows during first week. That is the power of
Sivaji - The Boss was
released in 3 theatres in Aruppukottai (This is
record!!) in Maharani dts,Rani dts,Ilayarani A/c dts
which has seating capacity of 1000,600,600
CM released in Maharani
only. It ran for 88 days. (This is record!!)
As per pre-release
agreement Sivaji was removed from Maharani after 35 days
in Maharani. In Rani it was screened for 10 days.
Now let's Sivaji
at Ilayarani in Aruppukottai – facts and figures and
1. Opening day shows taken
by local fan clubs. All shows reported Houseful and
House over full.
2. Show tickets priced
Rs.125 & Rs.100 (This is record!!)
3. First day first show
the local club arranged Vadipatti Mela Vaadhiyam &
sweets to fans, 108 coconut breaking.
4. For the first 8 days
the ticket priced at Rs.100. (This is record!!) After
that 12 days ticket prices slashed to Rs.75. (This is
5. For other films the
ticket rate would be Rs.20 only after the first show
6. Now the ticket priced
Rs.50/-,Rs.40/- and Rs.30/-.(This is record!) Family
audience are enjoying the show with heavy claps for
8. Aruppukottai city
covers approximately 40 villages.
9. Recently special shows
arranged by local fan club for college students & +1,+2
Students. Local club paid the amount to the theatre and
took the show. Ilayarani. They are enjoyed watching the
movie with thier college mates.
10. Sivaji 30 days
collection in 3 theatres Rs.45 to 50 lakhs. (According
to sources - since theatres hesitate to reveal figures)
11. Theatre management
expects that the film would easily cross 100 days run in
Aruppukottai, thereby creating a new record in this
12. The Sound effect is
being increased for second half since there is lots of
scenes to whistle and clap.
Note 1: For other
movies, Minumum Guarantee system is only followed in
important cities and major towns (A centres). In B and C
centres, theatre owners never buy any movie for MG other
than Superstar's movies. But with Sivaji the term MG has
been re-written aas Maximum Guarantee. How is it?
Note 2: I am collecting Trichy records and it
requires lots of preparation. Friends, pls wait.
Note 3 : Pls
find the Sivaji banners which are placed by our fans in
Aruppukottai theatres in the following link.
(With inputs from M Ponraj)