Mayajaal – some observations
Mayajaal Multiplex is located in East Coast Road, 50
kms away from Chennai city on the road to
The multiplex was inaugurated in 2001. Apart from
cinema screens the multiplex contains various other
entertainment features which cater to a whole family
including kids. Even there is shopping stores, food
court etc.etc. Now they are building 4 more screens
the rear side. We hope that by Pongal it will be
How will be the screen?
Mayajaal Multiplex consists of 6 screen with an
average capacity of 250 seats per screen. The ticket
rate for Sivaji was Rs.130/-. The screens are meant
for compact arrangement with superb DTS sound
system. The seating was also good.
Sivaji @ Mayajaal
Last week we went there on my friends' request, who
wanted to enjoy the movie there. The show was full
with nearly 55% audience. Most of them were family
audiences with kids including a few couples here and
Sivaji – a miracle here
We had a casual chat with the theatre staff there.
You know, it lead to fantastic revelations. They
said in Mayajaal's 7 years history they had not seen
such a craze for any other movie. Also a 50%
attendance of a movie here after three months of
screening is a miracle here and couldn't seen for
other movie. Right from the advance booking the
movie has created several records here. (They
admitted that Chandramukhi also had a spectacular
running here. And after that,it is none other than
Sivaji to have such a running)
Houseful shows for continuous onemonth in several
They also said for the first time they had seen
Houseful shows for continuous one month in several
screens in their multiplex. Also their car parking
recorded a maximum number of cars in the opening two
weeks. And virtually they had no pace to park cars
and were struggling to accommodate the flood of
cars. And two-wheelers too.
Rain of Records for Sivaji
During intermission, we went to theatre manager's
room and introduced ourselves and conversed with
him. Based on chat with him and other theatre staff
we produce the following records Sivaji created in
1) Total number of shows has crossed 950 as on
2) 350 HOUSEFUL shows were held for first two weeks
and he admitted that it is an All India record.
3) Sivaji is the first movie to cross 125 days in
Mayajaal's history. (Chandramukhi ran for 100 days)
4) Sivajihad maximum advance bookings and Mayajaal's
website registered maximum viewership for online
ticket bookings between June and July.
5) Thetotal sales in other components too shoot up
and it saw the peak in the initial two weeks.
6) The shopping mall and food court registered
7) First time a movie was screened 30 shows/day in
initial two weeks and weekends.
8) Sivaji'sprice was the highest ever Mayajaal
bought ever since its inception from 2001.
9) Theatre circles informed that Sivaji is expected
to run till Diwali - that is 147 days.Wow….what a
record in this age of VCD/DVD and numerous satellite
10) The local people of Vettuvankeni, Nilangarai,
Uththandhi and other areas of Mayajaal, who kept
away themselves from this multiplex, because of
exhorbitant ticket rates came here by flocks to see
Sivaji with their family in intial month.
11) Though the visitors here are elite (hi-class)
people, the theatre staff affirmed that the response
was more or less like a Madurai or any south side
theatre in intial days.
12) Kids and women thronged this multiplex to see
Sivaji like ever before.
Mayajaal Multiplex – Photos
A) And for members who are in abroad and other
states – who have heard lot about Mayajaal – but
have no idea how it will be – we herewith have
presented the photographs which we took last week.
B) Also in the link, you will notice Mayajaal ad
which came on the hindu on release day. Just see the
number of shows in the ad.
C) We have uploaded the ticket (which we went last
week) in the following link
Sivaji – a guiding light
Friends, we wish to admit here that who are all
associated with Sivaji sales, distribution,
exhibition – all made floods of profits and now they
are renovating their premises, started building new
complexes, new theatres.
AVM studios and its premises is now undergoing vast
change and new building are being builtin that area.
Similarly Mayajaal too now building four other
screens in rearside of its multiplex area. Similarly
many, many made lump sum profit.
And did you notice that Pyramid Saimira Ltd which
released Sivaji in many theatres in TamilNadu,
Malaysia and Andhra now has emerged one of the top
film distributing company. Ellam Sivaji senja majic.
You know - it is now buying movies on wholesale
price!! It is touted that it has purchased Ajith's
Billa and Vijay's ATM for wholesale amount. The total
sale of these movies comes around 45crores. Ellam
Sivaji miracle. (Pls forgive that Swaminathan!!)
This is all because of only one person. R A J I N I.
The true Boss!!