Movies released after Sivaji couldn't even able to
make the parking and canteen collections of Sivaji.
(This was a joke once Sivaji released. But it has
turned true now.
Fact 1 : All the movie-going population has
seen Sivaji in its first 20 days itself - thereby
Fact2: Most of the family audiences has seen
Sivaji in the next 20 days with their kith and kin.
Fact3: Those who rarely come to theatre and also
senior citizens who are above 75 - who never come
outside of their home has seen Sivaji in the next 20
days. (One of my friend reported me that in
Bangalore PVR cinemas he saw many senior citizens in
wheel chairs who came to watch Sivaji)
Fact 4: Meantime, all of the college students
with their friends also have seen Sivaji in the
first three weeks.
Fact 5: Frankly speaking there is no one to
watch Sivaji now - because all have seen the movie
already. Now the movie is purely running on repeat
audience. If AVM does something innovatively in ads
and promos - these repeat audience would increase to
a large extent.
If somebody / or a recognized agency / government
body takes a survey to find out the following - the
results would be stunning.
1) How many people have watched Sivaji so far in
Tamil Nadu alone and in Chennai ?
2) How many people have seen Sivaji more than
3) The average percentage of repeat audience in
theatres per show all over TN after
4) Number of times you go to watch a movie in
theatre per year
5) Last time you took your family to watch a movie
6) Last time you bought an audio cd / cassette?
13 crores in Chennai alone
And look at this article from Thatstamil. It says in
Chennai alone the collection has doubled its cost -
(Cost Rs.6.5 crores - collections so far - 13 crores)
This amount is official amount. Think about the
Got double the investment
And it also says that the distributors and
exhibitors have realized almost double the amount
they invested in the film.
Shankar gets real boost
The article also says that it is a real boost for
Shankar after floppy 'Boys' and average 'Anniyan.'
Tamil article link:
English article link: