Office Flash 13: The Sivaji wave continues...The Screen
Weekly Date : 06/07/07
Understand the crowd
We again tell you, that in Pollachi a small town in
Coimbatore district, which has the total population of
1.5 to 1.75 lakhs - Sivaji is released there in 3
theatres. Normally movies would be released in only one
theatre. So, the single theatre crowd + extra 500
peoples are splitting into three. This is because of the
that area distributor who just wanted the investments to
return soon. Soon, the movie will be cut in two theatres
and confined to only one theatre. After that the movie
is expected to run for 100 days there.
Removed in Tutucorin
And in Tutucorin, Sivaji has been taken from Balakrishna.
As i told u already this is a pre-release agreement of
Cleopatra theatre with Balakrishna theatre. It is
Cleopatra theatre who bought the movie with hefty amount
and they again put an agreement with that area
distributor to screen the movie in another theatre in
their area for 3 weeks just to get back the investment
soon. Now the movie is removed from Balakrishna and
Cleopatra is running to packed houses.
How big is Sivaji's price?
Recently we read in article in sify that Ajith's
Kreedom Chennai rights was sold at the rate of 75 Lakhs.
Since Ajith's last movie didn't perform well, this was
the rate. If it did, then the rate would have been near
1 crore. And for Vijay and other top actors the Chennai
city rate was 1.25 crores. You all know Sivaji's Chennai
rate was 6.5 Crores. Then think how big the rate is. So,
to ensure quick retuns AVM and the distributors have
released Sivaji in additional theatres with pre-release
For the trade it means
Box-Office Super Star. Hail Sivaji! - The Screen
This is best story speaking and analysing Box-office
trends of Sivaji now. Excellent cross questions and
truths behind the run. Hope this will clear some of your