office Flash 20: Sivaji TN Business & Mayiladuthurai
Date : 24/07/07
To understand the box
office record Sivaji is creating – first u have to
understand how it is sold to distributors and again to
theatres. (Others can only DREAM about this)
Sivaji price vs
Since Chandramukhi was the
only movie which was sold at exhorbitant price
previously, we take Chandramukhi as comparative scale.
Sivaji was sold double the
price as that of Chandramukhi. Take instance Mercury
Pictures bought Chandramukhi in Trichy Tanjavur (TT
area) for 2.75 crores. (A record!!)
Trichy Thanjavur rate:
But Sivaji was bought by
same Mercury for TT area for 5.25 crores (Again
Record!!) (For Chennai city it is 6.5 crores and Abirami
Ramanathan already got back the investment and now
reaping the profits. Just u can calculate yourself
accordingly and figure out the amount Sivaji has grossed
in TN so far.)
So, imagine what would be
the rate to theatres? It is almost double that of CM.
This is the case all over Tamil Nadu.
Why should we reduce
When enquired why many
theatres are not willing to reduce the ticket rates, the
answer is: Why should they reduce while the movie is
running fair? Once the viewership reduces, they will
automatically cut the ticket price.
After 40 days – it is
expected all theatres will reduce the rate to sustain
A Happy news is all of the
theatres recovered the cost in TT area and now purely
enjoying the profit.
Now let's see the
Sivaji business details in Mayiladuthurai – Rathna
The theatre has seating
capacity of 650 approximately.
The nearest release
centre for this theatre is Karaikkal which is 35 kms
But now, Sivaji is
released in new centres like Sirkazhi, Thiruthuraipoondi,
Nagapattinam too. The radius from Mayiladuthurai is very
less to all these towns.
Despite this, Sivaji is
running successfully for the consecutive 39th day. And u
know in all these 39 days the ticket rates remained same
as that of for 1st day: Rs.51, 41, 31. These
rates are very high for a C centre like Mayiladuthurai.
(Normal rate is Rs.16, 12, 10) From Tuesday (24/7/07)
the rates are expected to comedown.
You should note that
previously – there was a rule that theatres can fix
their own maxi rate for tickets for first two weeks.
While Chandramukhi released here they could not maintain
the high rate for more than 10 days. They were forced to
cut down the rate after 10th day itself. But
for Sivaji the rate remained constant till today (Monday
23/7/07).Then imagine how successful Sivaji is
running in this theatre.
According to theatre
circles – after 15th day – only morning shows
witnessed a break for 35 to 40 seats (Break means – seat
unoccupied). Remaining shows are still running houseful.
collection in this theatre was : Rs. 19 lakhs. But
Sivaji – already grossed Rs. 39 lakhs. The
highest ever in Mayiladuthurai.
Stay tuned for more
theatre reports from other parts of Trichy Thanjavur
(With inputs from Rajeswar, Mayiladuthurai)